Product hunt crunchbase8/1/2023 ![]() If you dig in to posts from the company's followers you can potentially find areas of dissatisfaction that you can use in sales & marketing.Many of our users have been tasked with identifying new targets for their outreach, and Crunchbase is a great tool to have access to when you're looking to find new people to introduce to your product. For the ones you identify, check how many followers they have and how frequently they post. Typically the footer of their website will include links to any social media accounts they use actively. You'll want to check major social networks like LinkedIn, Twitter, Instagram, Facebook, Pinterest, and TikTok. ![]() For software-based companies, job postings are also an excellent way to figure out what technologies a company uses in their products. As your company grows you will increasingly find yourself competing over talent as well as customers, so you will want to understand your competitors' benefits and culture so that you can position yourself to attract the best talent in your industry. Job postings can be an excellent way to learn about the company's hiring priorities and culture. If they have a section of their site dedicated to listing press releases and other articles, how frequently is this updated? More frequent updates can be an indication that the company has a lot of word-of-mouth traction and may be harder to compete against. Do they post frequently? Do they use their own images, or do they mostly use stock photos? What themes do they focus on with their content? Look under Blog or anything that indicates content that is added periodically. Record the bios and titles of the leadership roles they list, and include the names and companies of any advisors. Make sure that you normalize pricing to a unit, such as monthly or per-piece, so you can compare prices between competitors even if they don't use the same units. Record a list of products, and if there's a Pricing page, record all of the available pricing.You can use this information to plan your own SEO strategy as well. See what keywords Google thinks their sites rank highly for - use the Google Ads Keyword Plan Tool to help.For one-time registrations to access whitepapers a service like M ailinator is also an option. When signing up for their newsletter or for a webinar, you can use a personal email address to keep quasi-anonymous. Subscribe to them, or check back issues if available, and make note of the companies that advertise there. Most industries have newsletters, mailing lists, or even trade magazines that specifically target their members. If you already have a list of keywords that your customers would use to find your product, search for those keywords on Google, Bing, or DuckDuckGo, and note the names of the companies that are currently advertising for those keywords. Ask them whether they would switch if there were a different product at the same price that didn't have the shortcomings they described. ![]() Reach back out to those individuals and ask them what they like and what they don't like about the product they listed. See how your interviewees answered the question, "How are you solving this problem today?" and make note of any products mentioned.
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